Commercials and Game Promotion of Old Spice New Fresh Collection

Old Spice new fresh collection commercial:
http://www.youtube.com/watch?v=4CDmPf4a8I4
http://www.youtube.com/watch?v=PwT6WB_FgNs&feature=channel
http://www.youtube.com/watch?v=s1l4wRt7TJ8&feature=channel
The commercial of the new fresh collection campaign is creative and impressed. And it is kind of humors and makes people laugh. This kind of bold commercial can leave consumers with a deep impression. This is a good way to promote a new product; easily draw consumers’ attentions.

April 9, 2010. Old Spice has teamed up with some independent developers to create video games based on the new Fresh Collection of scents. I like this idea a lot. This kind of interactive promotion can gain more preferences from the consumers and make the consumers feel cool and fun.
Here is the detailed information about the promotion:
OLD SPICE AND XBOX LIVE GAME GIVEAWAY PROMOTION
Published May 3, 2010
Official TERMS & CONDITIONS
One (1) free copy of ‘Newton vs The Horde’ (the winning game in the Microsoft Dream-Build-Play 2010 Contest) available to the first 8,000 Xbox Gold and Silver members who download the free game trial of ’Newton Vs The Horde’ on Xbox LIVE or Xbox.com (http://marketplace.xbox.com/en-US/games/offers/00000001-0000-4000-8000-0000585504a8), who are legal residents of the 50 U.S. (including D.C.) and 18 years of age or older at the time of entry. Offer starts at 12:01 a.m. Pacific Time (“PT”) on 5/4/10 and ends either at 11:59 p.m. PT on 5/21/10 or when the 8,000 limit is reached. Within four weeks following the end of the Offer, a game token code with redemption instructions and expiration information will be sent to the e-mail address tied to Xbox LIVE account used to download the game trial. Valid e-mail required; any code returned as non-deliverable will not be re-sent. Game token codes can be redeemed on Xbox LIVE or Xbox.com. All registrations and transactions are subject to validation by Microsoft Corporation (“Microsoft”), whose decisions are final. No substitution, transfer, sale, assignment, or cash redemption permitted, except that Microsoft reserves the right to substitute a gift of equal or greater value. Taxes, if any, are solely the responsibility of the recipients. Microsoft is not responsible for technical errors of any kind, including software or network transmission errors. Offer valid to individual customers; limit one (1) gift per Xbox LIVE account.