About Dove "Real Beauty" Campaign(Final)

With the information and marketing campaign of Dove’s “Real Beauty Backlash”, a “Real Beauty” campaign has been launched with a good of changing consumers’ perception of “beauty products”. This program investigates consumer reactions against the idealized images of beauty promoted by TV, movies, and glossy magazines, while exploring the complex relationship between corporate strategy and feminine self-esteem. Dove has positioned itself as a champion for women, which means that Dove encourages women to be confident to be who they are and stresses that real beauty blossoms with age.


In the campaign, Dove argues that the standard of beauty today, at least as many women perceive this standard via the mass media in general and advertising in particular, is unnatural, unhealthy, and unrealistic. However, in an era of transparency and social media, we have to make sure the brand position we stake out is honest and real. Dove can't say "we support real women" and "aging is beautiful" and then get caught retouching the photos.

Dove uses research, consumer surveys to support their “real beauty” campaign. For example, a survey conducted by Dove revealed that out of 3,000 women in ten different countries, only 2% described themselves as beautiful. Based on the research, Dove knows what their consumers needs and wants. In the campaign they emphasizes that their consumers are eager to be confident, to be special, and to have positive self-esteem. They speak loudly for the consumers in order to gain their preference.

The Dove campaign demonstrates the need and requirement that a brand's position is not only for making money, but for moving social change. Why is it that Dove campaign serves as an advocate for women? Because they are transparent and socialy responsible, they are interactive with the consumers, communicate with the consumers, consider the feedback of consumers. Consumers are very sensitive to a brand's genuineness these days, which makes "walking the walk"--not just in marketing but throughout the organization--more important than ever.

Benefit ‘s Posietint—Poppy-pink tinted lip & check stain(Final)

Posietint is a pink lip & cheek stain; it is one of Benefit's "must buy"items; It's perfect for those who don't want a cherry or rose stain. I really like the color, because it makes me look sweet, but not overpowering.

This product is different from the traditional check blush. It is liquid, and you can apply it to your checks quickly and easily with a little brush. You don’t need to add another layer of powder or makeup on top of it. With posietint, you wear less, but you're still given the color you are looking for.

You can put it on your lips too. I tried it, and found that it looks really pinky at first, but if you blot your lips for ten seconds, the lip color looks more natural and stays the whole day. Alternately, you can apply your lip gloss, balm or even lipstick over it, for longer-lasting colour.

One thing I would like to remind you is that since it is a stain, you need to apply one side at a time and quickly, before it dries. Stairs are long-lasting, so you won't have to worry about looking washed out to reapply your blush several times throughout the day.